Creative Director & UI/UX Design Lead
Design that holds up across industries.
I'm Jad — a Creative Director and UI/UX Design Lead building brand identities and end-to-end digital product experiences for mobile apps, websites and startups across banking, education, government and commercial sectors. 15+ years of learning that good design logic travels; good taste doesn't need a niche.
Startups
Ventures and early-stage builds — quick visual snapshots rather than full case studies. Curious about one? Ask — I'll happily talk your ear off about it.
About
Creative Director and UI/UX Design Lead with 15+ years of experience building brand identities and end-to-end digital product experiences for mobile apps, websites and startups across banking, education, government and commercial sectors.
I lead projects from idea through prototype to finished product — defining the use cases, workflows and storyboards that map how people move through a screen, then shaping the interaction and navigation so nothing gets in their way. It's an approach grounded in design-thinking methodology and years of mobile production practice across platforms, which is what makes switching between a bank, a ministry and a startup a strength rather than a scatter of unrelated logos.
Skills
- UI/UX Design & Design Systems
- Brand Identity & Guidelines
- Design Leadership & Team Management
- Storyboarding & Prototyping
- Client & Stakeholder Consultancy
- Figma & Figma Make
- Adobe Creative Suite (Expert)
- HTML (Expert)
- QuarkXPress (Basic)
- Microsoft Office
- Claude & ChatGPT (AI-assisted design)
Let's build something worth looking at.
Open to freelance and lead-level engagements — product design, visual identity, or a full UI/UX overhaul. Reply within a day or two.